We’re excited to announce the launch of KEF Listening Room, our immersive new partnership with Pedder Arcade. This pop-up opened on 6 March and will stay open until 30 April, welcoming visitors to Hong Kong’s sanctuary for the refined shopper along on a captivating journey into the world of our award-winning HiFi speakers.
Visitors will embark on a multi-sensory exploration through dedicated zones showcasing our curated collection. KEF Listening Room, Drake's Dressing Room, and The Armoury Study all form part of this unique experience. Rooted in craftsmanship, innovation, and tradition, each brand brings its distinctive identity and heritage to the space, which will feature our signature wireless speakers throughout.
Connoisseurs seeking the finest in British design will be treated to unparalleled sound quality from a number of our products. Within the space, guests will get to experience LS60 Wireless, LS50 Wireless II, LSX II, the newly-released LSX II LT, Mu7 Wireless Headphones, and KC62 Subwoofer.
To celebrate, we co-hosted a launch party on 5 March at Pedder Arcade. Our President and Head of Global Marketing, Grace Lo, as well as co-founder of Pedder Arcade and The Armoury, Mark Cho, were in attendance. They were joined by media representatives, VIPs, and myKEF members for an evening of music, connection, and discovery.
To celebrate, we co-hosted a launch party on 5 March at Pedder Arcade. Our President and Head of Global Marketing, Grace Lo, as well as co-founder of Pedder Arcade and The Armoury, Mark Cho, were in attendance. They were joined by media representatives, VIPs, and myKEF members for an evening of music, connection, and discovery.
We are thrilled to partner with Pedder Arcade, a destination that embodies the same values of quality, craftsmanship, and innovation that define KEF. This collaboration allows us to connect with Hong Kong's discerning clientele and introduce them to the transformative power of our wireless collection."
- Grace Lo, President and Head of Global Marketing at KEF
